Spotify Wrapped is finally here! To celebrate one of Indonesia’s top songs and artists, “Mahalini – Sial,” Spotify launched a fun, real-life activation in a public space.
Inspired by the Indonesian belief that cutting your hair can help get rid of bad luck (“buang sial”), Spotify set up a pop-up hair salon for four days, where people could come and symbolically leave behind their misfortunes from the past year.
Services Included:
Offline event
